Liquid Planet Store Liquid Planet Opportunity

Welcome to your Liquid Planet opportunity!

Interested in owning and operating your own Liquid Planet? Below you'll find the basic answers to the most commonly asked questions regarding franchising the Liquid Planet brand and concept. For further inquiries, please contact us at company@liquidplanet.com.

  • Why Liquid Planet?
  • Why Franchising?
  • What's the Opportunity?
  • Are we a Fit for Each Other?
  • Do I Qualify as a Franchisee?
  • What's the Process to becoming a Liquid Planet Franchisee?
  • What type of Locaiton do I need?
  • What if I already own a Beverage Shop and would like to make it a Liquid Planet?


  • Why Liquid Planet?

    First and foremost, because life revolves around beverage! Rarely do we humans ever spend much time with friends and family without a beverage® of some kind in hand. Liquid Planet is the first beverage company to bring the Best of Beverage under one roof and one brand. We are also the first company to develop a full line of all-natural and organic beverage products that consumers can trust for a healthy lifestyle. Unlike most companies that only offer a logo and a couple of coffee drinks, Liquid Planet provides our Franchisees a complete, healthy, and sustainable line of signature Liquid Planet branded beverage products, all of which are served behind a Liquid Planet beverage bar. This includes an extensive line of coffees, teas, smoothies, frappés, sodas, chais, cocoas, syrups and sauces -- even the cups and lids are biodegradeable and compostable. Everything you need to operate a healthy beverage bar, along with support and training....from a single, trusted and experienced source!

    Why Franchising?

    Franchising a Liquid Planet is a simple agreement between us. You commit to purchase and represent the Liquid Planet brand, menu and products for use in your own beverage shop. We support you with store development, training, and business management. Together we create an experience like no other, and an environment which will attract customers of all kinds. Everyone drinks something, and our menu tends to bring customers in from morning til night.

    Liquid Planet offers franchise opportunities for a few specific and simple reasons. We want to allow our Franchisees the freedom to customize their business as they see fit. We believe a Liquid Planet needs to be a reflection of its owners and community, not a cookie-cutter concept. We're here to help ensure your success by providing support, training, and the healthiest yummiest beverage products this side of Neptune. While we have general guidelines to follow in terms of store locations, size, layout, signage, and look and feel -- we invite you to make it your own and create some local personality that's alluring to your local community. Ideally each location would be so unique that customers will want to visit them all!

    What's the Opportunity?

    Liquid Planet provides you an opportunity to own and operate your OWN successful beverage shop while having our years of experience and expertise backing you up. Typically, coffee shops and beverage bars must order product from multiple companies with no unifying concept, no crossover between products and recipes, and with no overall marketing and branding behind them. Liquid Planet has unified the beverage world inside an inviting environment for all day sales. Every location will be unique to its geography and customer base since, as a Franchisee, you know your community and what your customers needs and wants are. It's a perfect partnership...Liquid Planet provides you with the branding, operational support and products to run smoothly, and you know what your local customers would like, how to get them in the door and keep them coming back.

    Are we a Fit for Each Other?

    Being a Franchisee requires one main thing: passion for the beverage business. Yes, it does help if you have previous experience in the beverage world. However, even a novice can be successful if you're driven, passionate and hands-on enough. Franchising a Liquid Planet though is not for the faint of heart! Remember, even under our agreement, YOU are your own boss....from design to daily operations, it's YOUR business, not ours, even if you do represent the Liquid Planet brand and products. Thus, to qualify as a successful Franchisee, you do need to have enough business experience and knowledge to operate on your own while we help you behind the scenes with branding, and operational support.

    Do I Qualify as a Franchisee?

    Qualifying as a Franchisee and having enough experience and passion for this business is important since we don't just let anyone open their own Liquid Planet, regardless of how much funding you might have. We'd much rather have 100 unique high volume and profitable Liquid Planet locations to support than 1000 cookie-cutter locations that all don't succeed due to a lack of qualified and passionate owner/operators. Hence, there are a few general requirements you must have to be considered. If you can answer "Yes" to the statements below, then you might be an excellent candidate!

  • • I have a history of experience and/or ownership skills related to the owning and operating of a food and beverage business.
  • • I have a net worth of at least $250-500,000 and liquidity of $50-100,000.
  • • I have or can secure my own financing.
  • • I have knowledge and insight into the markets I will operate in. Better yet, I live in the market I will operate in.
  • • I will be 100% committed to making my beverage business the best it can be including hands-on management and leadership training for all employees
  • • I want to work hard and be hands-on, have fun and represent the Liquid Planet brand in my local market.
  • • I have the ability and willingness to give positive and constructive feedback to Liquid Planet in the effort to improve the concept as a whole.
  • • The ability to naturally represent the Liquid Planet brand, vision and culture, ensuring the best experience possible for all employee, partners and customers.
  • What's the Process to becoming a Liquid Planet Franchisee?

    Overall the process can be rather simple. The following is a very general guideline to the typical process for a Franchisee. There may be more steps in the process depending on the number of locations and the amount of assistance required.

  • 1.   Submit a pre-application for basic history, credit and asset check, and initial approval
  • 2.   Communicate with our development team
  • 3.   Decide on what size and type of Liquid Planet concept you'd like
  • 4.   Overview the Liquid Planet Franchisee paperwork (FDD, FA)
  • 5.   Submit reviewed personal business plan for detailed review, credit check, and financial validation
  • 6.   Both parties sign agreements
  • 7.   Find locations and deal with lease negotiations if not already done so (according to our demographic, site and lease requirements)
  • 8.   Store design and build out
  • 9.   On and off site training for owners and staff
  • 10.   Grand opening!
  • What type of Locaiton do I need?

    Liquid Planets come in a variety of shapes and sizes, each of which are custom built for its specific clientele and surroundings. In general, we offer three concepts:

  • Flagships (mouse over for image) - the largest stores with full beverage bars and full retail offerings across multiple categories of beverages (from 4,000 sq ft to as large as one can imagine)
  • Moonshots (mouse over for image) - mid-sized stores with a full beverage bar, limited retail offerings, drive-thru windows, and indoor and outdoor seating (typically from about 1,200 to 2,500 sq feet)
  • Satellites (mouse over for image) - the smallest locations including stand-alone drive-thrus, kiosks, and mobile units Locations can be placed literally anywhere, from stand-alones to malls, universities, drive thrus, bookstores, courthouses, airports, hospitals, gyms, libraries, or anywhere else you might imagine!
  • What if I already own a Beverage Shop and would like to make it a Liquid Planet?

    Converting your current business to the Liquid Planet brand is a great idea and is very easy to do! Maybe you'd like to add all-natural and organic options to your menu? Or perhaps your sales are down knowing your customers don't connect with your current brand - or lack therof? Whatever the reason, you have two easy choices:

  • 1.   Contact Liquid Planet to start purchasing our wholesale all-natural and organic beverage products. By simply switching to a trusted product that would be more unique to your clientele, it's the easiest and most immediate solution to bringing something new to your customers.
  • 2.   Become a Liquid Planet Franchisee! As a Franchisee, we can provide you with the necessary support to re-brand your store. You receive preferred wholesale pricing, and the expertise and knowledge such as recipes and operational support we've amassed over years of operating successful Liquid Planets.
  • Thank you for your interest in Liquid Planet! For more information regarding our products and concept, please email us at: company@liquidplanet.com. We look forward to working with you!